If you're a founder who knows your product but not marketing, this is where I come in. I'll tell you where to show up, when, and why — which channels are worth your time, what your budget should actually go toward, and what to prioritize first versus what can wait. No guessing, no spreading yourself thin across every platform at once. Just a clear plan, and messaging that sounds like a person once you're ready to execute it.

Good fit if you need: direction on where to start with marketing, a channel and budget plan that tells you what to prioritize, a go-to-market plan for a launch, or messaging and positioning work that gives your team a clear starting point.

I've built creator and ambassador programs from the ground up — sourcing talent, writing briefs, managing partnerships, and running the community behind them. Sometimes that means outside creators; sometimes it means turning a brand's own customers into its best advocates. Either way, done well it isn't a media buy — it's a way for real people to vouch for you to other real people. I build programs that earn that kind of trust, not just impressions.

Good fit if you need: a creator or ambassador program built from scratch, brief development for existing partnerships, a program that activates your own customers as advocates, or a strategy for which creators (and what kind of content) will actually move your brand forward.

Sometimes what a growing team needs isn't a project — it's a marketer who can operate like a team of one. I step in as embedded leadership: setting strategy, building the systems and workflows a scaling team needs, and keeping the brand's human side intact as everything else scales.

Good fit if you need: senior marketing support without a full-time hire, help building out team structure and process (RACI maps, onboarding, workflows), or someone to own the marketing function while you focus elsewhere.